A freelance communications strategist and creative director with more than 15 years of experience in delivering experiential events to some of the world’s most respected companies, Mike Bonheim, knows how to ask the one big question that most always lands a great event... WHY? Mike’s position is that once you understand the why, you can come to the party, so to speak, with relevant ideas that resonate. Mike’s got a lot of other cool perspectives. And in this episode, he also talks about “knee-jerk no’s” and how to navigate them. He talks about being eager to be wrong and how he loves to hear what a client may hate about an idea. He talks about details and non-arbitrary, purposeful design. He shares illustrative stories on the same. And he shares what he thinks the greatest event successes should look like. And for Mike, it’s not necessarily about the wow. It’s about hearing that the audience has left, saying that attending the event was worth their time. And that, according to Mike, is the key metric for No More Bad Events.
TITLE: Start with Why. End with a Win. (ft. Mike Bonheim | Communications Strategist and Creative Director)
OPENING QUOTE:
“We want to create an experience here where our message is, and the key messages primarily are going to be banging around in heads after they get home.” - Mike Bonheim
SUMMARY:
A freelance communications strategist and creative director with more than 15 years of experience in delivering experiential events to some of the world’s most respected companies, Mike Bonheim, knows how to ask the one big question that most always lands a great event... WHY? Mike’s position is that once you understand the why, you can come to the party, so to speak, with relevant ideas that resonate.
Mike’s got a lot of other cool perspectives. And in this episode, he also talks about “knee-jerk no’s” and how to navigate them. He talks about being eager to be wrong and how he loves to hear what a client may hate about an idea. He talks about details and non-arbitrary, purposeful design. He shares illustrative stories on the same. And he shares what he thinks the greatest event successes should look like. And for Mike, it’s not necessarily about the wow. It’s about hearing that the audience has left, saying that attending the event was worth their time.
And that, according to Mike, is the key metric for No More Bad Events.
GUEST BIO:
A seasoned, creative, experiential, and live-event marketing innovator and freelancer, Mike guides clients in producing“strategically creative and creatively strategic” messaging. Known for his philosophies around the business of creating exceptional experiences, Mike supports C-suite executives from some of the world’s largest and most respected companies.
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ABOUT NO MORE BAD EVENTS:
Brought to you by eSpeakers and hosted by professional emcee, host, and keynote speaker Scott Bloom, No More Bad Events is where you’ll hear from some of the top names in the event and speaking industry about what goes on behind the scenes at the world’s most perfectly executed conferences, meetings, and more. Get ready to learn the secrets and strategies to help anyone in the event industry reach their goal of putting on nothing less than world-class events.
Learn more at: nomorebadevents.com
ABOUT THE HOST:
A veteran comedian and television personality who has built a reputation as the go-to choice for business humor, Scott has hosted hundreds of events over two decades for big and small organizations alike. Scott has also hosted his own weekly VH1 series and recently co-hosted a national simulcast of the Grammy Awards from the Palace Theater.
As the son of a successful salesman, he was exposed to the principles of building a business at an early age. As a comedian, Scott cut his teeth at renowned improv and comedy clubs. And as a self-taught student of psychology, he’s explored what makes people tick and has written a book (albeit a farce) on how to get through life. He’s uniquely positioned to deliver significant notes on connecting people and making business seriously funny. And who doesn’t like to laugh?
Learn more about Scott: scottbloomconnects.com
PRODUCED BY eSpeakers:
When the perfect speaker is in front of the right audience, a kind of magic happens where organizations and individuals improve in substantial, long-term ways. eSpeakers exists to make this happen more often.
eSpeakers is where the speaking industry does business on the web. Speakers, speaker managers, associations, and bureaus use our tools to organize, promote and grow successful businesses. Event organizers think of eSpeakers first when they want to hire speakers for their meetings or events.
The eSpeakers Marketplace technology lets us and our partner directories help meeting professionals worldwide connect directly with speakers for great engagements.
Thousands of successful speakers, trainers, and coaches use eSpeakers to build their businesses and manage their calendars. Thousands of event organizers use our directories every day to find and hire speakers. Our tools are built for speakers, by speakers, to do things that only purpose-built systems can.
Learn more at: eSpeakers.com
SHOW CREDITS:
Scott Bloom: Host | scottbloomconnects.com
Joe Heaps: eSpeakers | jheaps@eSpeakers.com